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We create quality design & develop
high end interactive websites

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Our web design clients on the map

International clients
using our web design & development services

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Web design ready for mobile devices

Web & application support
for handheld devices

Web design

Our websites are developed to work on various devices

Quality

Designing smooth websites and intelligent
web based systems in Marbella since 2007
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Website optimization
for search engines

Two main goals of internet marketing are: to increase overall website visitor amount and targeted traffic (amount of visitors that are looking for products or services you offer).

Analyzing search engines

SEO involves analyzing how search engines work, what people are looking for, structuring and programming, optimizing content and fixing errors that might prevent indexing.

To achieve best results in website ranking search engine marketing strategy is prepared before the site is constructed.

We only perform ethical search engine marketing (optimization techniques that are approved by major search engines in their guidelines) that produces long term visitor increase without risks of being penalized or even removed from their listings.

SEO strategy

Our marketing services go far beyond search engine guidelines; we prepare accessible sites ensuring that the content is well indexed and eventually ranked, also being attractive to the client.

Optimization and marketing can be applied to already existing sites. We manually review each page determining if its source code is efficient and search engine friendly (complies with web standards). Most websites only need slight changes; older ones are often reprogrammed entirely. Wrong content selection, ineffective programming practices (such as use of text in Flash document, abused syntax, etc.) and lack of promotion are the main down performing factors in search engine indexing and ranking.

Optimised content for Seo purposes

Content optimization relevancy

We usually start SEO by reviewing web content and evaluating what relevant search terms are worth to be optimized to increase both volume and quality of web traffic (competitive market research).

Our research also includes determining direct competitors and the amount of effort that is needed to reach top positions on search engine listings.

Advanced and quality html for searcg engine indexation

Quality programming source code

Web design technology offers many different options to build a good looking web site. Modern web browsers are based on interpreted compiling architecture that displays pages correctly even if source code is missing crucial elements.

This gives no worries to the visitor but in many cases prevents web site from search engine indexing.

Ranking in popularity

Web promotion popularity

Even if the site is designed and programmed correctly, search engines will not trust its content until certain popularity is gained. Search engines calculate website popularity by evaluating the quality of inbound links it has from other relevant and popular sites.

We offer quality link building as a part of our professional search engine marketing service.

Website statistics Performance monitoring

Google Analytics

We use web based analytic software made by Google to gather data about daily visitor activity. From collected information we prepare reports and determine what pages are performing better than others and if visitors find the site with any relevant search terms

Web performance

After performance is evaluated low performing pages are usually rewritten and rebuilt to improve overall quality. Weak pages tend to significantly affect overall web site performance by lowering the conversion rate (percentage of visitors that do a beneficial task, like purchase or contact form submission)

Request our SEO services

If you are looking for professional website optimization to increase website traffic - Consider choosing our SEO services.

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Related Web pages

Check other Smooth Step articles related to search engine, marketing and SEO.

Choosing website page names

Such technology is very useful for web application programmers but it down-performs in search engine listings.

More about choosing website page names »

Real estate software

Search engine marketing strategy is vital so that the real estate engine would succeed on search engine listings.

Property management & SEO »

Services

Slowly working websites tend to have lower search engine ranking.

Web design services »

Web development

Web design should be seen as a strategy – An adequate way to present the content so it would be catchy and interesting to the user, and at the same time search engine readable.

Web development guide »

Unique web design

If it's a business site content has to be organized to logical categories assuring that most important services are clearly visible and search engine friendly.

Our design and web development services »

Web development Latest updates

We write web development and internet usage related articles. Check our latest updates: 

Thinking of building a website ?

If you are thinking to build a website or renew already existing one, have a real estate website or sell your products through an e-commerce shop please fill the form below specifying your requirements and we will be glad to develop it.

Our web design studio is located in Costa del Sol, Southern Spain.

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