In this topic we are going to introduce the key features and techniques that one needs to know before planning to use our services for web site construction.
Topic is divided in several key sections to prepare all that is necesary to build successful web site.
Website serves as a presentation of your project or business on the internet, allowing visitors to find information, products and services. It also helps to maintain contact with possible clients minimizing operative costs.
Web design should be seen as a strategy – An adequate way to present the content so it would be catchy and interesting to the user, and at the same time 100% search engine readable. Only a combination of two leads to real success of the website.
There are several main important factors to prepare website plan: business or project objectives, structure and content selection, planning for frequently updating content (monthly updates), content management system integration, design, navigability, interactivity and page download times.
One of main important issues is to gather and organize information to generate content that would be attractive and corresponding to chosen project. Website content has to have a clear structure so internet visitors could find what they're looking for with minimum effort. Content efficiency is very important to make clients to stay on your website increasing possibilities with direct contact.
Text on a website has to be unique; copying from any other successful site will get your pages banned from search engine listings. It is very hard to simply invent the content so probably the best way of writing an article is gather as much information as possible and then write your own conclusions based on the collected data.
It is very important that information on your website would be updated regularly, otherwise it will become obsolete and traffic will gradually decrease. All Smooth Step Website Packages come equipped with a Content Management System that allows website owner to add content, news items, images and products easily; from any computer that has internet access.
We can guide your text writing process to produce highly optimized and attractive content for your site. We also offer web site translation to Spanish / English.
Specific web based applications always increase web site traffic because if users find them useful, they will remember your domain name and come back, also recommending your site to others.
Services like daily weather forecast, downloads, mortgage calculators, product or meta search, currency converters, restricted areas, online booking are elements that generate traffic by improving website interactivity and usability.
Good example of a web application is Google that offers global search system that attracts millions of visitors.
Images and animations usually increase perceptual website's quality, however wrong use of graphics might prevent your content from being seen by search engines; it might also slow down download time of your site making it hard to access for users with slower internet connection.
Text contained in images and flash animations on the website is invisible to search engine spiders; it has no value in search engine ranking. Pure flash based sites are almost entirely invisible to search engines; such approach is should only be used to promote well known brands that do not require SEO marketing.
Once website structure and its elements are defined we proceed to visual design.
Design is prepared according to corporative identity. We have to think about corporate colors, logo integration, overall style, etc… to achieve balance between design and content for presentation on client's web browser. Good design is as important as website content as it gives very first impression to the visitor.
A clear website structure has to be agreed before web design and programming works are started. It defines where and how website elements seen and how should they function. It is very important to plan before as user will find the right information only if it is presented in clear and understandable way.
Many studies have been made on how important are particular website areas - Elements that are more valuable should always stand in the hot spots of the page.
Specific web based applications always increase web site traffic because if users find them useful, they will remember your domain name and come back, also recommending your site to others.
Services like daily weather forecast, downloads, mortgage calculators, product or meta search, currency converters, restricted areas, online booking are elements that generate traffic by improving website interactivity and usability.
Thu, 20 Mar 2008 18:36:00 CET - by SmoothStep
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How to use static page names to improve search engine ranking and overall website quality.
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