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We create quality design & develop
high end interactive websites

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Web design

Our websites are developed to work on various devices

Quality

Designing smooth websites and intelligent
web based systems in Marbella since 2007
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Guide to web development

Website serves as a presentation of your project or business on the internet, allowing visitors to find information, products and services. It also helps to maintain contact with possible clients minimizing operative costs.

Web design should be seen as a strategy – An adequate way to present the content so it would be catchy and interesting to the user, and at the same time search engine readable. Only a combination of two leads to real success of the website.

Main website planning issues are:

  • Business objectives
  • Site structure
  • Design
  • Content selection
  • Content management system integration
  • Navigability
  • Interactivity and page download times

Website design

Once website structure and its elements are defined we proceed to visual design.

Design is prepared according to corporative identity. We have to think about corporate colors, logo integration, overall style, etc… to achieve balance between design and content for presentation. Good design is as important as website content as it gives very first impression to the visitor.

Navigability

A clear website structure has to be agreed before web design and programming works are started. It defines where and how website elements seen and how should they function.

Many studies have been made on how important are particular website areas - Elements that are more valuable should always stand in the hot spots of the page.

Accessibility

It is a relativelly hard task to program website properly as different web browsers interpret HTML code differently. All websites that we build are tested for cross-browser compatibility (assuring that site will work on all browsers) and web accessibility standards.

Web site content selection and structuring

Firstly one needs to gather and organize information to generate content that would be attractive and corresponding to products/services offered. Website content has to have a clear structure so internet visitors could find what they're looking for with minimum effort. Content efficiency is very important to make clients to stay on your website increasing possibilities for direct contact.

Website text

Text on a website has to be unique; copying from any other successful site will get your pages banned from search engine listings. It is very hard to simply invent the content so probably the best way of writing an article is gather as much information as possible and then write your own conclusions based on the collected data.

It is very important that information on your website would be updated regularly, otherwise it will become obsolete and traffic will gradually decrease. All our Website Packages come equipped with Content Management System. Smooth Step CMS allows adding new content, news items, images and products.

We can guide your text writing process to produce highly optimized and attractive content for your site.

Photos and animations

Images and animations usually increase perceptual website quality, however wrong use of graphics might prevent your content from being seen by search engines; it might also slow down download time of your site making it hard to access for users with slower internet connection.

Text contained in images and flash animations is invisible to search engine spiders; it has no value in website ranking. Pure flash based sites are almost entirely invisible to search engines; such approach is should only be used to promote well known brands that do not require SEO marketing.

Valuable web services

Web applications are designed to perform advanced tasks on your website. They play key role in e-commerce providing product listings, client registration, online payment and website administration.

Services like daily weather forecast, downloads, dynamic PDFs, mortgage calculators, currency converters, restricted areas, online booking are elements that increase web site traffic because if users find them useful, they will remember your domain name and come back, also recommending your site to others.

Request our web design services

If you are interested in our web design services, fill our contact form below and we will help you to define clear structure, write content, design and develop your website.

Visit our contact page

 

Related Web pages

Check other Smooth Step articles related to web design, search engine and marketing.

Services

If your company needs high quality graphic design you can check our portfolio that includes logo design, flyers and brochure, business cards, web design and other available designs at affordable prices.

Web design services »

Unique web design

We are proud to be one of few web design companies still offering exclusive design service here in Marbella.

Our design and web development services »

Choosing website page names

Extension-less choice also protects page names from becoming obsolete if different web design technology is going to be used to display them in the future.

More about choosing website page names »

Marketing

We only perform ethical search engine marketing (optimization techniques that are approved by major search engines in their guidelines) that produces long term visitor increase without risks of being penalized or even removed from their listings.

Website optimization and SEO »

About us

We had time to experiment with various web design technologies, developing our own web applications: Content management system, news aggregator, RSS communicators (weather forecasts) and others.

Our web design agency »

Web development Latest updates

We write web development and internet usage related articles. Check our latest updates: 

Thinking of building a website ?

If you are thinking to build a website or renew already existing one, have a real estate website or sell your products through an e-commerce shop please fill the form below specifying your requirements and we will be glad to develop it.

Our web design studio is located in Costa del Sol, Southern Spain.

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