Professional and elegant web design for Artekeramiko

Visual website design and art direction

Website features our exlusive web design based on a minimalist aesthetic with an editorial approach. A flexible grid system was chosen to allow a clean and coherent visual presentation, regardless of the content type. Website color palette is set to be neutral, featuring off-whites and soft grays, so as not to compete with the ceramic piece photos, which are visually rich in texture and volume.

The primary typeface is a modern, sans-serif font with high digital legibility, designed to combine elegance with functionality. The use of negative space not only enhances readability but also reinforces a sense of calm and contemplation. The entire web design is focused on allowing the artwork to breathe.

Website User Experience (UX) and User Interface (UI)

Website navigation is developed with a user-first approach, prioritizing clarity, smoothness, and simplicity. Complex menus or deep hierarchies were avoided. Users can access all key sections within a maximum of two clicks.

Scrolling behavior and smooth transitions create a calm rhythm, perfectly aligned with the nature of the artwork presented. Microinteractions and website interface details were optimized to reinforce a sense of control, order, and fluidity. On mobile devices, tactile website access was prioritized with accessible buttons and reorganized content to facilitate reading without sacrificing visual website quality.

Wordpress web development

This website is developed based on Wordpress content manager with a custom theme featuring exclusive design. The code structure is modular, facilitating scalability and long-term maintenance. Website pages are developed to allow autonomous management by the client without compromising visual consistency.

We have implemented advanced optimized website loading and caching technologies configured for speed, minimum amount of file requests as well as lazy loading of images. This result is outstanding performance with very quick loading times even on galleries featuring high-resolution photographs.

SEO and Performance Optimization

On-page SEO best practices were applied from the ground up: semantic tagging, hierarchical headings, clean URLs, and optimized meta tags. Additionally, images are compressed and tagged with alternative text to enhance accessibility and search engine rankings.

The website is built to scale both in search engline positioning and content: a solid architecture, fast loading speeds, and a user experience designed to reduce bounce rates. Accessibility features such as proper contrast, keyboard navigation, and  ARIA labels were developed as well.