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Innovative logo design for a new franchising chain of restaurants specialized in Mediterranean food.
This logo design of "Pepe" is the new image of a new Mediterranean food franchise brand based in Málaga, Spain. We wanted to go for a colorful and eye-catching logo that transmits fresh and professional character of this new chain of restaurants and cafes.
We have used a dark background to enhance the warm colors of the logo. The typography has been decorated with embedded kitchen utensils such as a knife, a fork and a coffee cup. Several quality vector fonts have been used for the word "Pepe" as well as for their "eat and drink" slogan.
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